First Tennessee

Anyone in marketing knows that your best customers are your existing customers. So, when First Tennessee wanted to drive more business toward savings accounts, they targeted their most loyal customers – those with the bank more than 25 years.

Role
Copywriting, Creative Director
Date
2016
Type
Direct Mail

You’ve put a lot of work into securing your financial future, and we truly appreciate that you’ve been a First Tennessee customer for more than 25 years. As you continue to move forward, count on us to be there for you …