Affordable Care Act Web Content

When the U.S. Government launched the Affordable Care Act, it was complicated. As marketers, we needed to do everything we could to help educate consumers about their new system of healthcare. By creating web videos, we allowed consumers to digest the voluminous amount of information in smaller bites. It also allowed a collection of additional content to be utilized in email communications.

Role
Copywriter, Producer, Creative Director
Date
2012
Type
Educational Videos