Horizon BCBSNJ - Under 65

This was an exercise in taking an existing brand campaign and making it work in the world of direct marketing across multiple channels including DRTV. The goal was to generate leads for the 2014/2015 Open Enrollment season.

Role
Creative Director, Copywriter
For
Affordable Care Act Open Enrollment Campaign
Date
2014/2015
Type
Multi-Channel Campaign

Direct Mail

Digital Ads

Email

DRTV English

DRTV Spanish

DRTV – Spanish